Web usability benefits Toronto

Web usability is about making your website in such a way that your site users can find what they’re looking for quickly and efficiently.

Usability redesign increases the sales/conversion rate by 100% and traffic by 150%

Jakob Nielson, web usability expert

Increase in (return) site visitors

• More than 83% of Internet users are likely to leave a website if they feel they have too many clicks to find what they’re looking for (source: Arthur Andersen)
• 58% of visitors who experience usability problems on a website did not return (source: Forrester Research³)
• People can’t find the information they’re seeking on a website about 60% of the time, due to usability issues (source: User Interface Engineering⁴)

Increase in sales

• $25 billion is lost every year due to website usability issues (source: Zona Research)
• The average e-commerce site could increase its sales by 79% with a usability redesign (source: Jakob Nielson)
• E-commerce sites commonly drive away nearly half of repeat business by making it difficult for visitors to find the information they need (source: Harley Manning)

Faster download time

Usability studies have shown that Internet users don’t hang around much longer than 8.6 seconds for a page to download (source: Andrew B. King - Speed Up Your Site).  Do your web pages download in time? Check for yourself at with the Web Page Analyser - if the download time is more than 8.6 seconds then your website could be losing site visitors on a regular basis.